UNDERSTANDING POPUNDERS: A GUIDE TO THIS ADVERTISING FORMAT

Understanding Popunders: A Guide to This Advertising Format

Popunder advertising has emerged as a popular online strategy, often leveraged by advertisers to boost brand recognition. Unlike intrusive pop-ups, popunders appear under the main browser tab, remaining unobtrusive until the user engages with the tab or window. This unique characteristic allows for a less irritating advertising experience for users

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